How to use email marketing to increase sales and build customer loyalty on Amazon, Etsy, and Shopify
Who is a loyal customer? What does this factor depend on and how can you use email marketing to increase sales? Let’s figure it out together with a specialist of the Nexus digital department. What distinguishes a “simple” customer from a loyal one? A loyal customer is someone who prefers to use your brand’s products […]
How to create an attractive logo and packaging design for your brand on Amazon, Etsy, and Shopify
In this article, we’ve decided to tell you in detail how to create an attractive logo design: from finding an idea to its practical implementation. So let’s not dwell on how important the visual component plays in the success of a brand. You probably know that a logo is a key element of identity and […]
How to set up Google Analytics for Shopify
Let’s get the question out of the way right away about why you need Google Analytics data for Shopify, because the platform has built-in and accessible tools for quick analysis of key metrics. Using Google Analytics (GA) will help you: a) get a more complete and accurate picture of who your customers are (age, gender, […]
How to use cross-selling to increase revenue on Amazon, Etsy, and Shopify
Do you want to increase the average check by 30%? We explain how to use cross-selling and why it should not be confused with upselling. Let’s start, as usual, from theory to practice. An unobtrusive way to sell more The main success factor for cross-selling products is that they are almost 100% likely to be […]
Tips for effective advertising on Amazon and Shopify
Paid advertising (including PPC, which involves paying for each click made by a user) is one of the fastest ways to attract new customers and increase sales. At first glance, it seems that launching an advertising campaign is quite simple: create an ad, pour in some money, and wait for the result. However, anyone who […]
What are the advantages and disadvantages of different payment methods on Shopify
Here are the main advantages and disadvantages of payment methods on Shopify.Important! The platform is constantly updating and supplementing the list of available payment options, so before making the final choice, we recommend checking the official Shopify website for the latest data. Shopify secrets. Payment methods and their differences The Shopify platform offers a rich […]
How to build a successful brand on Amazon, Etsy, or Shopify
How does one create a successful brand? What criteria can be used to measure its success and why is it so important?Let’s take a step-by-step look with practical instructions. Many factors affect business profitability. But when a client comes to us with a question: “Why do I have so few sales?“, the first thing we […]
How to sell on Shopify?
The Shopify platform promises us “ideas for €1 per month “* and a FAST and EASY business launch. The history of the project began in 2004 and grew from a snowboard shop to one of the most famous websites in the world with sales of over $4.6 billion (as of 2022). In this article, we […]
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