How to create an email newsletter on Shopify

400% – That’s about how much 1$ invested in an email campaign can bring you. We have a lot of cases where just a couple of emails “exploded” sales. The possibilities of email marketing are endless, if not unlimited. With the right approach, of course. So the question is: “Does my business need an email […]

Shopify: the story of Shopify’s creation and success

Shopify: история создания и успеха Шопифай

If Shopify’s history had a slogan, it would definitely be this phrase: “If you can’t find it, make it.” That’s exactly what a group of friends from Ottawa did in 2004 when they realized that neither Yahoo Stores, Microsoft Commerce, nor other popular website builders at the time met their needs. Initially, 21-year-old programmer Toby […]

Sell digital goods (ebooks, templates, music, etc.) on Amazon, Etsy, and Shopify

It’s time to consider another option for entering international marketplaces – selling digital goods. Amazon and Etsy are ideal platforms for this type of business. However, under certain conditions, a Shopify store can also become quite commercially successful. What can be considered a digital product Basically, anything that doesn’t have a physical form and can […]

How to run successful promotions and sales on Amazon, Etsy, and Shopify

Как проводить успешные акции и распродажи на Amazon, Etsy и Shopify

In this article, you’ll learn how to run a sale on Amazon and other marketplaces, why it’s important to limit your customers, and at what points in the product lifecycle promotions will be most effective. People love discounts It is an indisputable fact that customers are more loyal to a brand if they have managed […]

How to overcome seasonal fluctuations in demand on Amazon, Etsy, and Shopify

Как преодолеть сезонные колебания спроса на Amazon, Etsy и Shopify

Seasonality is a completely predictable phenomenon that has not only disadvantages (such as lower sales), but can also be used to benefit (with a properly built marketing strategy). We’ll tell you what measures exist to smooth out seasonal fluctuations in demand and how to minimize their impact on your business. Advantages of seasonality The main […]

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