How to run successful promotions and sales on Amazon, Etsy, and Shopify

Как проводить успешные акции и распродажи на Amazon, Etsy и Shopify

In this article, you’ll learn how to run a sale on Amazon and other marketplaces, why it’s important to limit your customers, and at what points in the product lifecycle promotions will be most effective. People love discounts It is an indisputable fact that customers are more loyal to a brand if they have managed […]

How to overcome seasonal fluctuations in demand on Amazon, Etsy, and Shopify

Как преодолеть сезонные колебания спроса на Amazon, Etsy и Shopify

Seasonality is a completely predictable phenomenon that has not only disadvantages (such as lower sales), but can also be used to benefit (with a properly built marketing strategy). We’ll tell you what measures exist to smooth out seasonal fluctuations in demand and how to minimize their impact on your business. Advantages of seasonality The main […]

How to set up Google Analytics for Shopify

Let’s get the question out of the way right away about why you need Google Analytics data for Shopify, because the platform has built-in and accessible tools for quick analysis of key metrics. Using Google Analytics (GA) will help you: a) get a more complete and accurate picture of who your customers are (age, gender, […]

How to use cross-selling to increase revenue on Amazon, Etsy, and Shopify

Как использовать кросс-продажи для увеличения дохода на Amazon, Etsy и Shopify

Do you want to increase the average check by 30%? We explain how to use cross-selling and why it should not be confused with upselling. Let’s start, as usual, from theory to practice. An unobtrusive way to sell more The main success factor for cross-selling products is that they are almost 100% likely to be […]

Tips for effective advertising on Amazon and Shopify

Советы по эффективной рекламе на Амазон и Shopify

Paid advertising (including PPC, which involves paying for each click made by a user) is one of the fastest ways to attract new customers and increase sales. At first glance, it seems that launching an advertising campaign is quite simple: create an ad, pour in some money, and wait for the result. However, anyone who […]

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