How to run successful promotions and sales on Amazon, Etsy, and Shopify

Как проводить успешные акции и распродажи на Amazon, Etsy и Shopify

In this article, you’ll learn how to run a sale on Amazon and other marketplaces, why it’s important to limit your customers, and at what points in the product lifecycle promotions will be most effective. People love discounts It is an indisputable fact that customers are more loyal to a brand if they have managed […]

How to overcome seasonal fluctuations in demand on Amazon, Etsy, and Shopify

Как преодолеть сезонные колебания спроса на Amazon, Etsy и Shopify

Seasonality is a completely predictable phenomenon that has not only disadvantages (such as lower sales), but can also be used to benefit (with a properly built marketing strategy). We’ll tell you what measures exist to smooth out seasonal fluctuations in demand and how to minimize their impact on your business. Advantages of seasonality The main […]

Psychology of choice: what factors influence the decision to buy on Amazon

I’d like to start by saying that the psychology of choice is a surprisingly complex process that involves many aspects of consumer behavior. However, understanding these aspects (at least at a basic level, without academic immersion in psychology) will help you create more effective marketing strategies and better understand your customers’ needs. That is why […]

How to set optimal prices on Amazon: pricing strategies and competitor analysis

Earlier, we published an article explaining the main pricing strategies. From this article, you will learn what “cost+”, “cream skimming” and “conscious dumping” are. You will also receive basic recommendations on dynamic pricing and the feasibility of its use. In the same text, we want to reveal other equally popular pricing strategies. Amazon is a […]

How to use cross-selling to increase revenue on Amazon, Etsy, and Shopify

Как использовать кросс-продажи для увеличения дохода на Amazon, Etsy и Shopify

Do you want to increase the average check by 30%? We explain how to use cross-selling and why it should not be confused with upselling. Let’s start, as usual, from theory to practice. An unobtrusive way to sell more The main success factor for cross-selling products is that they are almost 100% likely to be […]

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