How to create an email newsletter on Shopify
400% – That’s about how much 1$ invested in an email campaign can bring you. We have a lot of cases where just a couple of emails “exploded” sales. The possibilities of email marketing are endless, if not unlimited. With the right approach, of course. So the question is: “Does my business need an email […]
Shopify: the story of Shopify’s creation and success
If Shopify’s history had a slogan, it would definitely be this phrase: “If you can’t find it, make it.” That’s exactly what a group of friends from Ottawa did in 2004 when they realized that neither Yahoo Stores, Microsoft Commerce, nor other popular website builders at the time met their needs. Initially, 21-year-old programmer Toby […]
How to optimize your inventory management process and inventory when selling on Amazon, Etsy, and Shopify
When selling on Amazon and other marketplaces, warehouse inventory management plays a key role. It doesn’t matter whether you use fulfillment from the marketplace, rent your own warehouses, or use the services of third-party companies. Without understanding the situation “at the moment”, it is impossible to achieve an optimal balance between supply and demand. Competent […]
How to determine the competition and demand for a particular product before selling it on Amazon, Etsy, and Shopify
One of the most common mistakes made by newcomers to e-commerce is to rely on the genius of an idea without backing up the hypothesis with real numbers. It often seems that the chosen product will “tear up” the market because of its uniqueness, but in practice, it does not win even a tiny share. […]
Sell digital goods (ebooks, templates, music, etc.) on Amazon, Etsy, and Shopify
It’s time to consider another option for entering international marketplaces – selling digital goods. Amazon and Etsy are ideal platforms for this type of business. However, under certain conditions, a Shopify store can also become quite commercially successful. What can be considered a digital product Basically, anything that doesn’t have a physical form and can […]
How to run successful promotions and sales on Amazon, Etsy, and Shopify
In this article, you’ll learn how to run a sale on Amazon and other marketplaces, why it’s important to limit your customers, and at what points in the product lifecycle promotions will be most effective. People love discounts It is an indisputable fact that customers are more loyal to a brand if they have managed […]
How to use virtual assistants and artificial intelligence to automate your business on Amazon, Etsy, and Shopify
Virtual assistants and artificial intelligence (AI) have rapidly entered our lives and become indispensable tools for working on e-commerce platforms such as Amazon, Etsy, and Shopify. Here, we explain how to use AI to automate your business, reduce time spent on routine tasks, improve customer service, optimize processes, and increase efficiency. How to use artificial […]
How to overcome seasonal fluctuations in demand on Amazon, Etsy, and Shopify
Seasonality is a completely predictable phenomenon that has not only disadvantages (such as lower sales), but can also be used to benefit (with a properly built marketing strategy). We’ll tell you what measures exist to smooth out seasonal fluctuations in demand and how to minimize their impact on your business. Advantages of seasonality The main […]