How We Helped First Aid Beauty Increase Sales by 30% with Targeted Advertising

First Aid Beauty is a brand of organic, hypoallergenic cosmetics made in the USA. The brand’s products are available in major retail chains (Sephora, Ulta, Nordstrom), online on various websites and marketplaces (ASOS, Amazon), and directly on the brand’s website and social media platforms.

When First Aid Beauty’s representative approached us, their primary goal was clear: to increase sales and strengthen their market position. We immediately understood that achieving this goal required a comprehensive solution combining creativity, analytics, and deep audience insights.

Like many companies, they faced certain challenges. Our first step was to conduct an in-depth analysis of the current situation.

Identified Problems & Solutions

We identified three major issues hindering growth:

• Outdated website – The design was not only outdated but also failed to convert visitors into buyers effectively.
• Lack of customer data collection – Without data, personalization and retargeting were impossible.
• Weak mobile optimization – Users abandoned purchases due to slow loading times and an inconvenient interface.

Armed with experience, analytics, and a strategic approach, we set out to solve these issues.

Step 1: Website Rebranding

To boost conversions, we completely revamped the First Aid Beauty website:

• Migrated to Shopify – A platform perfect for e-commerce.
• Optimized product pages – Added more photos, detailed descriptions, and customer reviews.
• Created a responsive design – Ensuring seamless performance on both desktop and mobile devices.
• Simplified the purchase process – Reduced the number of steps needed to complete an order.

Results:

• Conversion rate increased by 35%.
• Time spent on the site grew by 25%.
• Bounce rate dropped by 20%.
• Mobile conversions increased by 25%, and mobile traffic grew by 40%.

Step 2: Implementing Analytics & Data Collection

We integrated advanced analytics tools into the CRM to understand who buys First Aid Beauty products and how to improve their experience:

• Started collecting email addresses – Added pop-ups offering discounts for subscriptions.
• Integrated with CRM – Enabled tracking of customers, their orders, and behavior on the website.
• Launched retargeting – Created audience segments for re-engagement.

Results:

• Sales from retargeting increased by 20%.
• Repeat purchases grew due to personalized emails.

Step 3: Targeted Advertising on Facebook & Instagram

Our advertising strategy was built around three key areas: broad reach, retargeting, and continuous testing.

1. Broad Reach To attract new audiences, we:

• Launched high-reach campaigns on Facebook and Instagram.
• Used dynamic ads displaying personalized product recommendations (e.g., creams for dry skin or winter skincare sets).

2. Retargeting To bring back potential customers who had shown interest:

• Displayed ads to users who added products to their cart but didn’t complete the purchase.
• Reminded visitors about products they had viewed.

3. Continuous Testing We tested different combinations:

• Creatives – Images, videos, carousels.
• Audiences – Women aged 25-35 who care about skincare, premium cosmetics users.
• Ad formats – Static banners, animations, video reviews.

Testing Results:

• Cost-per-click (CPC) decreased by 15%.
• Average CTR reached 1.5%.
• Successful ad variations were scaled to increase reach.

Final Results After 6 Months

Sales:

• Revenue from the website increased by 30%.

Brand Awareness:

• Ad reach covered 1.5 million people.
• Brand awareness among the target audience grew by 20%.

Advertising Efficiency:

• Average CTR: 1.5%.
• Return on ad spend (ROAS): 4:1.

Profitability:

• Margin increased by 10% due to optimized ad spend.

Conclusion: Why Did First Aid Beauty Trust Us?

We are proud of the results achieved in our collaboration with First Aid Beauty. This case study demonstrates that, with the right approach, targeted advertising can be a powerful tool for business growth and achieving strategic goals.

Clients choose us because we don’t just run ads – we solve real business challenges. Thanks to a systematic approach, we helped First Aid Beauty not only increase sales but also build a strong connection with its customers.

Now, the brand can be confident that every dollar invested in advertising delivers results. And that’s the power of a well-planned strategy based on data and continuous testing.

Ready to Repeat First Aid Beauty’s Success?

Order targeted advertising now and grow your business!